AT THE FILM HUB
What if... spending 156 hours preparing to join the Catholic Church was radically interactive, highly educational, meaningful and fun.
Welcome to the next level of OCIA curriculum.
PERCOLATE STUDIOS PRESENTS
INITIATE
Revitalizing RCIA / OCIA Curriculum for the Next Generation
02 | THE PROBLEM
The Church
Is Losing
the Next
Generation.
Outdated Materials
Most RCIA/OCIA programs rely on printed workbooks written decades ago — dry, text-heavy, and disconnected from modern learners.
No Visual Storytelling
Today's adults expect cinematic, video-first content. Current curricula offer almost none.
No Bilingual Option
17,500 U.S. parishes include millions of Spanish-speaking families — yet unified bilingual curricula are nearly nonexistent.
03 | VALUE PROPOSITION
Immersive. Bilingual. Built for Today.
Initiate delivers Hollywood-quality Catholic formation — in English and Spanish — through micro-learning videos, AI-assisted production, and a complete parish toolkit that leaders can deploy in minutes.
12-Min Weekly
Video Modules
5-min expert teaching
4-min cinematic Bible story
3-min fun intro segment
Complete Parish
Toolkit
Participant guide • Teacher guide
Ice breakers • Discussion questions
PowerPoint for each session
Bilingual
from Day One
Full English & Spanish versions
Accessible online or downloaded
Amazon KDP print books $14.95
AI-Powered
Production
Cinematic quality at
fraction of traditional cost
Scalable and updatable
04 | UNDERLYING MAGIC
Each Week = One Complete Formation Experience
12-MINUTE WEEKLY VIDEO
5 MIN
-------------
Expert Teaching
Calloway • Hahn • Spitzer
Fradd • Stefanick + more
4 MIN
-------------
Cinematic Bible Story
In the style of
The Chosen / Passion
3 MIN
-------------
Fun Intro Segment
In the style of
The Bible Guys
VOICES COULD INCLUDE:
Fr. Donald Calloway • Fr. Robert Spitzer • Bishop Timothy Freyer • Scott Hahn • Chris Stefanick • Matt Fradd
Fr. Chris Alar • Michelle Benzinger • Emily Wilson • Stephanie Gray • Helen Alvaré • Abigail Galván
1-Page Reading Guide
Historical Art & Maps
Roundtable Discussion Qs
Teacher's Guide
Ice Breaker Ideas
Session PowerPoint
05 | BUSINESS MODEL
$99 PER PARISH/PER MONTH
Unlimited users. Unlimited sessions.
REVENUE STREAMS
SaaS Subscription. $99/mo per parish
Amazon KDP Books $14.95 participant & teacher guides
Online Courses Individual & group enrollment
Diocese Licensing Bulk agreements available
U.S. REVENUE POTENTIAL
Parishes
100 (0.6%)
500 (2.9%)
1,750 (10%)
5,000 (29%)
Monthly Revenue
$9,900
$49,500
$173,250
$495,000
Annual Revenue
$118,800
$594,000
$2,079,000
$5,940,000
Weekly podcast to encourage & train OCIA leaders
06 | GO-TO-MARKET PLAN
173 Dioceses. 17,500 Parishes. One Platform.
PHASE I
Grassroots & Influencer Launch
-
Partner with featured voices (Calloway, Fradd, Hahn) to promote to their audiences
-
Catholic podcast tour and YouTube presence
-
Social media campaign targeting DREs, pastors, and RCIA leaders
PHASE 2
Diocese Channel
-
Direct outreach to all 173 U.S. dioceses for curriculum adoption
-
Offer free pilot program to first 10 dioceses
-
Faith formation conference presence (NCCL, NCYC, Los Angeles Congress)
PHASE 3
Paid & Organic Digital
-
Targeted online advertising to parish administrators and DREs
-
SEO-optimized content hub with free weekly resources
-
Podcast: Initiate for Leaders — weekly formation content
07 | COMPETITIVE ANALYSIS
Nobody Is Doing What We Are Doing.
ELEMENTS
32-Week RCIA Structure
Cinematic Video Content
AI-Powered Production
English & Spanish
Parish Toolkit (PPT, Guide)
Amazon Print-on-Demand
Featured Catholic Voices
Parish Subscription Model
INITIATE
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08 | THE TEAM
Built by Hollywood. Driven by Faith.
Jason Pearson | Co-Founder
91+ major Hollywood films. Founder of Blender Magazine. Founder of Online Giving. Creator of The Shroud of Turin Immersive Experience. Album artwork for David Bowie, Gil Scott-Heron & others. His work is in the permanent collection of the Smithsonian.
Kris Hull | Co-Founder
Specializing in brand strategy, design, and campaigns for active lifestyle companies and non-profits. He is also a photographer, published author, and Brand Design consultant with a full-spectrum creative perspective. When he's not creating the next big idea, you'll find him on his bike.
Featured Experts
12 leading Catholic voices including Fr. Donald Calloway, Scott Hahn, Fr. Robert Spitzer, Chris Stefanick, Matt Fradd, Bishop Timothy Freyer, and more.
09 | FINANCIAL PROJECTIONS
Built by Hollywood. Driven by Faith.
Year 1
Active Parishes
250
Monthly Recurring Rev.
$24,750
Annual Recurring Rev.
$297,000
Year 2
Active Parishes
1,200
Monthly Recurring Rev.
$118,800
Annual Recurring Rev.
$1,425,600
Year 3
Active Parishes
3,500
Monthly Recurring Rev.
$346,500
Annual Recurring Rev.
$4,158,000
KEY ASSUMPTIONS & METRICS:
Average churn < 5% annually • $99/mo avg. subscription • KDP book revenue additive
• 17,500 total addressable U.S. parishes • 173 dioceses • Breakeven est. Month 8
Global Digital Delivery & A.I. Language Translations
10 | STATUS, ROADMAP & NEXT STEPS
Ready to Launch. Looking for Partners.
MILESTONES
1. STEAM™ AI pipeline operational
2. Curriculum framework complete
3. Content development
4. Pilot episode production
5. Full 32-week library complete
6. Beta launch with 3 diocese partners
7. Amazon KDP publishing live
8. National diocese campaign launch
USE OF FUNDS
Video Production 45%
Platform Development 20%
Sales & Marketing 20%
Content & Talent 10%
Operations 5%
Goal is to raise $500,000 by April 5th, 2026
50% ownership with investment
Together we can make an open door
to welcome the next generation into the church.
