AT THE FILM HUB
THIS IS NOT YOUR PARENTS OCIA PROGRAM
What if... spending 156 hours preparing to join the Catholic Church was radically interactive, highly educational, meaningful and fun.
Welcome to the next level of OCIA curriculum.
ANIMATION | PODCASTS | STORYTELLING | INFOGRAPHICS | APPS
PERCOLATE STUDIOS PRESENTS
CONTENT DELIVERED IN 3 WAYS:
1. Online Course/Podcast
2. OCIA Curriculum Resources
3. Military/Chaplain Program
02 | THE CHALLENGE
In Some Regions The Church
Is Losing
the Next
Generation.
Outdated Materials
Most RCIA/OCIA programs rely on printed workbooks written decades ago — dry, text-heavy, and disconnected from modern learners.
No Visual Storytelling
Today's adults expect cinematic, video-first content. Current curricula offer almost none.
No Bilingual Option
17,500 U.S. parishes include millions of Spanish-speaking families — yet unified bilingual curricula are nearly nonexistent.
03 | VALUE PROPOSITION
Immersive. Bilingual. Built for Today.
Initiate delivers Hollywood-quality Catholic formation — in English and Spanish — through micro-learning videos, AI-assisted production, and a complete parish toolkit that leaders can deploy in minutes.
12-Min Weekly
Video Modules
5-min expert teaching
4-min cinematic Bible story
3-min fun intro segment
Complete Parish
Toolkit
Participant guide • Teacher guide
Ice breakers • Discussion questions
PowerPoint for each session
Bilingual
from Day One
Full English & Spanish versions
Accessible online or downloaded
Amazon KDP print-on-demand books
Tech Driven
Production
Cinematic quality at
fraction of traditional cost. Scalable and updatable
04 | UNDERLYING MAGIC
Each Week = One Complete Formation Experience
12-MINUTE WEEKLY VIDEO
5 MIN
-------------
Relevant teaching from
trusted voices.
(intro to subjects)
4 MIN
-------------
Cinematic Bible Story
In the style of
The Chosen / Passion
3 MIN
-------------
Fun Segment
In the style of
The Bible Guys
1-Page Reading Guide
Historical Art & Maps
Roundtable Discussion Qs
Visual Infographic
Teacher's Guide
Ice Breaker Ideas
Session PowerPoint
05 | BUSINESS MODEL
$99 PER PARISH/PER MONTH
Unlimited users. Unlimited sessions.
REVENUE STREAMS
SaaS Subscription. $99/mo per parish
Amazon KDP Books participant & teacher guides
Online Courses Individual & group enrollment
Diocese Licensing Bulk agreements available
U.S. REVENUE POTENTIAL
Parishes
500 (2.9%)
1,750 (10%)
5,000 (29%)
Monthly Revenue
$49,500
$173,250
$495,000
Annual Revenue
$594,000
$2,079,000
$5,940,000
Weekly podcast to encourage & train OCIA leaders
06 | GO-TO-MARKET PLAN
173 Dioceses. 17,500 Parishes. One Platform.
PHASE I
Grassroots & Influencer Launch
-
Partner with featured voices (Calloway, Fradd, Hahn) to promote to their audiences
-
Catholic podcast tour and YouTube presence
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Social media campaign targeting DREs, pastors, and RCIA leaders
PHASE 2
Diocese Channel
-
Direct outreach to all 173 U.S. dioceses for curriculum adoption
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Offer free pilot program to first 10 dioceses
-
Faith formation conference presence (NCCL, NCYC, Los Angeles Congress)
PHASE 3
Paid & Organic Digital
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Targeted online advertising to parish administrators and DREs
-
SEO-optimized content hub with free weekly resources
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Podcast: Initiate for Leaders — weekly formation content
07 | COMPETITIVE ANALYSIS
Nobody Is Doing What We Are Doing.
ELEMENTS
32-Week RCIA Structure
Cinematic Video Content
AI-Powered Production
English & Spanish
Parish Toolkit (PPT, Guide)
Amazon Print-on-Demand
Featured Catholic Voices
Parish Subscription Model
INITIATE
FORMED.org
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Inviting people to a faith journey,
that feels fresh, authentic, and in
a language they understand.
08 | THE TEAM
Built by Hollywood. Driven by Faith.
Jason Pearson | Co-Founder
91+ major Hollywood films. Founder of Blender Magazine. Founder of Online Giving. Creator of The Shroud of Turin Immersive Experience. Album artwork for David Bowie, Gil Scott-Heron & others. His work is in the permanent collection of the Smithsonian.
Kris Hull | Co-Founder
Specializing in brand strategy, design, and campaigns for active lifestyle companies and non-profits. He is also a photographer, published author, and Brand Design consultant with a full-spectrum creative perspective. When he's not creating the next big idea, you'll find him on his bike.
Featured Experts
12 trusted Catholic voices - not necessarily "famous"
experts - but people that
can relate to those who
might not have any faith
background or "insider"
language.
PERCOLATE'S CURRICULUM EXPERIENCE:
THE PURPOSE DRIVEN LIFE - 27,000 CHURCHES
WORLDVISION'S THE HOLE IN OUR GOSPEL - 14,400 CHURCHES
SCRIPTURE UNION - ESSENTIAL BIBLE - 750,000 PEOPLE
THE PASSION OF THE CHRIST GUIDE - 1.2 MILLION
INTERESTING NOTE:
THE PRECOLATE TEAM CREATED THE
IMAGERY FOR THE PASSION OF THE CHRIST FILM
09 | FINANCIAL PROJECTIONS
Built by Hollywood. Driven by Faith.
Year 1
Active Parishes
250
Monthly Recurring Rev.
$24,750
Annual Recurring Rev.
$297,000
Year 2
Active Parishes
1,200
Monthly Recurring Rev.
$118,800
Annual Recurring Rev.
$1,425,600
Year 3
Active Parishes
3,500
Monthly Recurring Rev.
$346,500
Annual Recurring Rev.
$4,158,000
KEY ASSUMPTIONS & METRICS:
Average churn < 5% annually • $99/mo avg. subscription • KDP book revenue additive
• 17,500 total addressable U.S. parishes • 173 dioceses • Breakeven est. Month 8
Global Digital Delivery & Language Translations
10 | STATUS, ROADMAP & NEXT STEPS
Ready to Launch. Looking for Partners.
MILESTONES
1. STEAM™ pipeline operational
2. Curriculum framework complete
3. Content development
4. Pilot episode production
5. Full 32-week library complete
6. Beta launch with 3 diocese partners
7. Amazon KDP publishing live
8. National diocese campaign launch
USE OF FUNDS
Video Production 45%
Platform Development 20%
Sales & Marketing 20%
Content & Talent 10%
Operations 5%
NEED:
$350K DEVELOPMENT
$130K SALES & MARKEING
Together we can make an open door
to welcome the next generation into the church.
Telling God's story through his people...
We asked young
people
to give us
their questions ...
-
Do I have to be perfect to become Catholic, or can I still be figuring things out?
-
Can I be Catholic and still have doubts?
-
What does it actually mean to be "saved" — is that even a Catholic concept?
-
Why do Catholics pray to saints instead of just going directly to God?
-
What's the difference between Catholics and Protestants?
-
Does the Church actually believe in evolution and scientific age of the universe?
-
How can intelligent people believe in miracles in the age of science?
-
What does the Church say about mental health and therapy, and suicide?
-
Is faith just a crutch for people who can't handle uncertainty?
-
Why doesn’t the church allow remarried people to receive Holy Communion?
-
Why do Catholics confess to a priest — why can't I just confess directly to God?
-
Is it true Catholics believe the Eucharist literally becomes the body and blood of Christ ?
-
Why is the Mass in such formal, old-fashioned language?
-
What happens to people who never hear the Gospel — are they condemned?
-
Why does the Church oppose the death penalty in some cases but not others?
-
Can I be Catholic and still drink, listen to secular music, watch R-rated movies?
-
Is the Catholic Church a democracy? How transparent is the institution?
-
Why do some people go to weekly mass, but then live a secular life the rest of the week?
-
Why do so many Catholics seem to ignore Church teaching they disagree with?
-
Why does the Church seem more focused on rules than on love?
-
If God is good, why is there so much suffering in the world?
-
Is Catholicism just one valid path among many, or is it the one true Church?
-
What does the Church actually promise me — what do I get out of this?
-
Why does the Church teach that same-sex marriage is wrong?
-
What is the Church's actual position on transgender identity?
-
Why aren’t women given the same authority as men? Can they become priests or deacons?
-
Is the Church's teaching on contraception negotiable or absolute?
-
What does the Church actually say about sex before marriage, and why?
-
How do I trust an institution with such a documented history of clergy abuse?
-
Why don’t most catholics tithe 10% or give generously?
-
Is there inherent racism in the Catholic Church? I never hear it talked about.
-
Has the Vatican ever done anything with its enormous wealth to help the poor?
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Why has the Church been on the wrong side of history ... Crusades, Inquisition, colonialism?
-
Why do some bishops seem more political than spiritual?
The core
curriculum
---- PART I — Faith and Doctrine
-
Welcome, each person's story, and "what brought you here"
-
Who is Jesus, and the basic Gospel/salvation story
-
How we know God exists; faith and reason
-
The Bible and prayer: how Catholics read Scripture and how to begin praying
-
God as Trinity—Father, Son, and Holy Spirit
-
Creation, the human person in God's image, and the dignity of life
-
Sin: original and personal, and the need for a savior
-
The Incarnation—Jesus, true God and true man
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The Paschal Mystery: passion, death, and resurrection
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The Holy Spirit and the life of grace
-
Scripture and Tradition; revelation and the Magisterium
---- PART II — Sacramental Life and Practice -
The Church: its nature and four marks
-
Authority, the Pope, and the communion of saints
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Mary: her role and the Marian dogmas
-
The seven sacraments as a whole; sacramental grace
-
Baptism
---- PART III — The Christian Moral Life -
Confirmation
-
The Eucharist I: the Mass walked through, part by part
-
The Eucharist II: the Real Presence
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Reconciliation/Confession - Divine Mercy
-
Marriage and Holy Orders; vocation
-
The Ten Commandments, conscience, and the moral life
-
Catholic social teaching and the dignity of life
-
The Last Things—death, judgment, heaven, hell, purgatory
-
Conversion and repentance; the meaning of the Scrutinies
-
Purification and Enlightenment (Lent)
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The Creed handed over (the Rite of Presentation)
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The Lord's Prayer handed over and broken open
-
Final preparation for the sacraments of initiation
---- PART IV — Mystagogy: Pillars of Catholic Living -
Living the Eucharist; the sacraments "from the inside"
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A life of prayer and the liturgical year
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Vocation, mission, Parish life and finding your place in the community
Visuals that explain the ideas... simply
